The Ninja Project: Promoting Animal Welfare

The Ninja Project is a non-profit initiative by the Valiant Foundation aimed at raising awareness about animal welfare. This project was started in dedication to Ninja, a rescued beagle (Freagle), and needed a brand that captured Ninja's spirit.

Project Goals

• Raise awareness about animal welfare through partnerships with amateur athletes participating in various events
• Create a strong brand identity that embodies the spirit of Ninja and resonates with the community
• Develop a website that effectively communicates the mission and impact of The Ninja Project
• Produce brand collaterals that can be used at events to spread the message

Our Solution

We designed a logo, website, and various brand collaterals that reflect the energy and dedication of Ninja. The logo features elements that symbolize resilience and compassion, key aspects of the project's mission. The website is user-friendly and informative, providing details on how to get involved and support the cause. The brand collaterals are designed to be impactful and memorable, ensuring the message of animal welfare is effectively communicated at events.

Results

The Ninja Project branding has successfully:

• Increased awareness about animal welfare among event participants and the broader community
• Engaged amateur athletes in promoting the cause, leading to greater visibility
• Created a recognizable and inspiring brand that honors Ninja's legacy
• Established a platform for ongoing efforts to support animal welfare initiatives